Serenity Smart Homes Privacy Policy

Effective Date: June 6, 2025
Last Updated: June 6, 2025

Serenity Smart Homes ("we," "our," or "us") is committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy outlines how information is collected when you use our website, scheduling tools, contact forms, referral programs, and newsletters.

---

1. What Information We Collect

• Contact Information (such as your name, email address, phone number)
• Scheduling Information (including preferred appointment times and service interest)
• Message Content (anything you include when submitting a form or inquiry)
• Referral Program Participation (your name, contact details, and details about referrals you make or receive)
• Newsletter and Lead Magnet Signups (email address and optional personalization details)
• Usage Data (via cookies and analytics tools — see Section 6)

2. How We Use Your Information

• Respond to your inquiries and messages
• Schedule and manage appointments
• Deliver requested services or consultations
• Send newsletters and lead magnets you've signed up for
• Manage and track referral rewards
• Communicate updates, promotions, and relevant offers
• Improve our website and service offerings

3. Third-Party Services

We use trusted third-party platforms to help us deliver services and manage communications. These include (but may not be limited to):

• Acuity/Squarespace Scheduling or Calendly – for booking meetings
• Constant Contact or similar – for newsletters and email communications
• Google Workspace – for email correspondence
• Stripe or similar – for secure payment processing

These third parties have their own privacy policies. We do not sell or share your personal data with any third parties for their own marketing purposes.

4. Referral Program Participation

If you join our referral program, we may collect your name, email, and basic referral tracking information. If someone uses your referral link or name, we may notify you for reward purposes. We do not share referral activity publicly or with any third parties outside the scope of tracking and fulfilling program benefits.

5. How We Store and Protect Your Information

We implement reasonable technical and organizational safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no data transmission or storage system can be guaranteed 100% secure.

6. Cookies and Analytics

We may use cookies and similar technologies (like Google Analytics) to understand website usage and improve user experience. You can adjust your browser settings to refuse cookies or alert you when cookies are being used.

7. Your Choices and Rights

You may:

• Unsubscribe from our emails at any time by clicking the "unsubscribe" link in any message
• Contact us to update or delete your personal information
• Decline to provide optional information when using our forms

If you're in a jurisdiction that grants specific data privacy rights (such as the GDPR or CCPA), you may have additional rights, which we respect.

8. Children's Privacy

Our website and services are not directed at children under 13, and we do not knowingly collect personal information from anyone in that age group.

9. Changes to This Policy

We may update this policy from time to time. If we make significant changes, we will post an updated version on this page with a new "Last Updated" date.

10. Contact Us

If you have any questions or concerns about this policy or how your data is handled, please contact:

Ashley Williams
Owner, Serenity Smart Homes
📧 info@serenitysmarthomesnj.com